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Ski area sees guided skiing as its market
From Silverton Standard, the place where you can write!
Posted on April 13 2012, 7:36am by Mark Esper in Local News category
But some local backcountry skiers want to ride the lift more often.
Heli-skiing at Silverton Mountain ski area.
Spring is certainly in the air, but on Wednesday night, April 4, the talk was all about winter — specifically the winter economy and Silverton Mountain ski area’s contribution.
Jen Brill, who with her husband Aaron founded Silverton Mountain ski area, hosted a question-and-answer session at the American Legion on matters related to the business that by all accounts has transformed Silverton’s winter economy.
While many of the 30 or so attending the session expressed gratitude for the ski area’s contributions — namely bringing more visitors to town in the winter — some local backcountry skiers said they wanted more opportunities for unguided skiing at the mountain.
Brill pointed out that the ski area is actually the town’s largest employer, with 40 workers, many of whom live in Silverton year-round.
“We love Silverton and we love everything the people in town are doing,” Brill said.
She said that despite the mild winter, the ski area benefited from six weeks with fresh snow every weekend this season.
“That was great,” she said.


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